A Sales Effort Much Improved
Here’s the first paragraph of an unsolicited email I received: "I was checking your website on behalf this email (archier71@gmail.com) and see you have a
Two Writing Rules Broken
Two good writing rules: With a phrase or a sentence, put the most important idea at the end and the second-most important at the beginning.
Three Questions Up Front
A column in a prominent business publication begins by saying there are three vital questions for investors concerning a certain government policy. Right up
Ordinarily, Use Active Verbs
Use active verbs, with the following exception: Place the most important part of a sentence at the end and the second-most important part at the
Mind-Reading Required
A three-paragraph message on a social media read as follows: “August 20 marks my 14th anniversary with (she named the company). August 20 also
From 2000 to 2007, weekly newspaper columns, Richards on Money Matters, were nationally syndicated.
